The National Reading Campaign was launched in 2016 by Qatar Foundation for Education, Science and Community Development (QF) as a program that aims to create a national drive to communicate the importance of reading, and to create interest in reading amongst all residents. In 2019, the National Reading Campaign was revamped as Qatar Reads. As the NRC has evolved, so has QF’s vision of what it can be, who it must reach and how it can reach them, and what it can achieve in nurturing a culture of reading, and a nation of readers.